Brand Marketing · Digital Operations

Chinese Version
Liang Wenfeng

Liang Wenfeng

43 years old

Brand Operations Center Director

Foshan, Guangdong, China

Contact

Core Highlights

  • 20 years brand operation experience
  • Douyin matrix acquired 300+ customers
  • 43 national exhibition full‑case execution
  • Corporate brand film end‑to‑end (copy to final cut)
  • Ceiling/wall flagship categories & new product rollout (4S/4F honeycomb panels, Jingkong series, etc.)
  • AI/GEO six‑loop closed system
  • Technical development & digitalization
  • Cloud servers & Tencent COS setup and operations
  • Unified API key platform (price.caogiso.site) in production
  • Enterprise Agent Hub web app (iagant.caogiso.site) in production
  • Team management (5→40 people)

Education

Guangdong University of Technology

Continuing Education

Skill Tags

Brand Strategy Digital Marketing AI/GEO Optimization Douyin Operation Exhibition Planning Team Leadership Full‑stack Development Cloud & COS Ops API Key Platform Enterprise Agent Hub 3D Design Video Production Brand Film Lead Project Management Category & New Products Ceiling/Wall Honeycomb

Software

  • Design: Photoshop, Illustrator, AutoCAD, 3ds Max, V-Ray
  • Video: Premiere Pro, After Effects, CapCut (Jianying)
  • Coding: Cursor, VS Code, CodeBuddy (China)
  • AI: Coze and related tools

Personal Profile

20‑year brand operation expert with integrated capabilities in "brand strategy + digital implementation + AI application". Built brand systems from 0 to 1, operated Douyin matrix acquiring 300+ customers, led 43 national exhibitions, mastered AI/GEO six‑loop closed system (evidenced by numerous enterprise‑level AI live broadcasts on Video Channel). Capable of transforming informal teams into disciplined organizations, with strong execution and cross‑industry migration abilities.

"The future of brand marketing is no longer purely an art of management, but a practical science driven by technology and closely integrated with implementation capabilities."

Personal IP & New Media Achievements

Independent Operation (Personal IP)

Douyin: Xiao Liangzi Talks Ceiling & Wall
Douyin · Xiao Liangzi Talks Ceiling & Wall
Douyin: Xiao Liangzi Goodies Recommendation
Douyin · Xiao Liangzi Goodies Recommendation
WeChat Video Channel: Liang Wenfeng
Video Channel · Liang Wenfeng
  • Douyin · Xiao Liangzi Talks Ceiling & Wall: 27k followers, 54k likes (vertical content, independently operated)
  • Douyin · Xiao Liangzi Goodies Recommendation: 14k followers, 74k likes (AI knowledge popularization, independently operated)
  • Video Channel · Liang Wenfeng: Numerous enterprise‑level AI implementation live‑playbacks (Coze agents, AI workflows, GEO optimization, etc.)

Team Operation (Enterprise New Media)

  • Douyin · Bardiss Enterprise Account: 38k followers, 134k likes (company official account, team‑operated)

Technical Development & Digital Works

Personal Website

https://ai.caogiso.site/ (AI learning platform, independently completed cloud server, Tencent COS, database, source code/UI design)

QR code: personal website

Bardiss Official Website

https://www.bardiss.com (independently completed cloud server, Tencent COS, database, source code/UI design)

QR code: Bardiss official website

Bardiss Image Library

https://image.bardiss.com (independently completed cloud server, Tencent COS, database, source code/UI design)

QR code: Bardiss image library

Unified API Key Management

https://price.caogiso.site/ (Central auth & API keys for multiple plugins: JWT, usage analytics, permissions, rate/expiry policies; independently built and operated in production)

QR code: unified API key management system

Agent Hub (Web)

https://iagant.caogiso.site/login.html — Enterprise AI agents / digital workforce portal; web‑based agent center; independently built, deployed, and operated

QR code: Agent Hub (iagant.caogiso.site)

Mini Program

Bardiss Ceiling‑Wall‑Cabinet Customization (End‑User Transaction)

QR code: Bardiss ceiling-wall-cabinet mini program

Mini Program

Yichuan Agent (Multi‑Agent Collaborative Office, workflows, conversations, agents all independently developed)

QR code: Yichuan Agent mini program

Baidu Baike

Baidu Baike: Liang Wenfeng (Personal encyclopedia entry on China's largest online encyclopedia)

QR code: Baidu Baike entry

Project Works

https://image.bardiss.com/designers/detail.php?id=1 (Comprehensive space planning, 3D design, material selection, construction supervision, and promotional execution)

QR code: project works page

Work Experience

Guangdong Bardiss New Building Materials Co., Ltd. | Brand Operations Center Director | Sep 2015 ‑ Present

1. Brand System Building from 0 to 1
  • Upgraded brand from traditional low‑end image to mid‑high‑end positioning
  • Complete upgrade of corporate culture display, showroom image, store image
  • Built digital brand system: official website, mini‑program, We‑Media matrix
  • Independent design & development of official website & mini‑program (full‑cycle: UX → prototype → framework → content → code → cloud server & Tencent COS ops → maintenance)
  • Led large‑scale projects (3000㎡ corporate showroom) from planning to promotion
  • Corporate promotional video (full cycle): Led end‑to‑end delivery—copywriting & script, creative direction, third‑party production selection & on‑site coordination, shot selection, edit review & final cut approval—aligned with brand tone and campaign goals
Core Categories & New Products (Ceiling/Wall)
  • Under the overall brand strategy, coordinated key ceiling/wall categories from product strategy, first‑batch sampling, launch plans, application kits, in‑store display pilots, promo videos, detail pages, dealer training to distribution wrap‑ups
  • Flagship lines including 4S seamless honeycomb large panels, 4F honeycomb large panels, and the Jingkong (Clear Sky) series; contributed in parallel across these programs
2. Exhibition Full‑Case Execution (43 exhibitions, 2016‑2026)

Managed all aspects: booth design → setup对接 → on‑site execution → shooting & communication →效果复盘.

Successfully solved organizational challenges of overlapping exhibition times in 2018‑2019.

Phase Years Exhibitions Count Key Highlights
Startup 2016-2017 Jiaxing Ceiling Exhibition, Guangzhou Building Expo 4 Brand's first appearance at national core exhibitions
Explosion 2018-2019 Beijing/Shanghai/Guangzhou Building Expo, Jiaxing Ceiling Exhibition, Guangzhou Design Week 12 Successfully organized parallel execution with overlapping exhibition times
Adjustment 2020-2021 Guangzhou Building Expo, Jiaxing Ceiling Exhibition 3 Ensured brand continued exposure during pandemic
Expansion 2022-2023 Beijing/Guangzhou/Changsha/Nanning/Guiyang/Chengdu/Wuhan Building Expo, etc. 16 Comprehensive rollout post‑pandemic, expanded to hospital exhibitions
Refinement 2024-2026 Foshan/Tianjin/Jiaxing/Wuhan Building Expo, etc. 8 Focus on core exhibitions, continuous deep cultivation
Exhibition Distribution by Phase (Total: 43 exhibitions)
Startup: 4 exhibitions
Explosion: 12 exhibitions
Adjustment: 3 exhibitions
Expansion: 16 exhibitions
Refinement: 8 exhibitions

Visual breakdown of 43 exhibitions across 5 phases

3. Offline Brand Touchpoint Implementation
  • Store system: Annual audit &落地 100+ national store showrooms
  • Corporate showroom: 3000㎡ new factory area showroom from planning to completion
  • Brand culture space: Designed brand culture space (lobby/reception area/culture exhibition hall)
4. New Media Customer Acquisition & Conversion
  • Enterprise Douyin matrix: 38k followers, 134k likes (team operation)
  • Personal IP matrix: "Xiao Liangzi Talks Ceiling & Wall" (27k fans) + "Goodies Recommendation" (14k fans)
  • Customer acquisition: Douyin B‑end加盟获客100+; C‑end retail conversion 200+, all签约成交
  • Case study: Lishui self‑build project via Douyin, contract amount 138k RMB
5. Business College & Proactive Marketing

Bardiss Business College 0‑1 Setup & Thousand‑Person Training

  • 0‑1 planning and execution of large‑scale thousand‑person training sessions covering Wuhan, Guangzhou, Zunyi and other core cities
  • End‑to‑end coordination: course design → instructor arrangement → venue coordination → student management → on‑site execution → outcome review
  • Served as core instructor: independently delivered courses on product knowledge, new media operations, design skills,累计主讲 30+ sessions
  • Training system coverage: offline intensive training + online live streaming dual mode, established standardized training SOP

Proactive Marketing & Promotion Scheme Planning

  • 0‑1 planning of regular promotion schemes dozens of sessions, achieving multi‑session national联动 execution
  • Spearheaded Douyin Local Life implementation project, driving participation from 200+ nationwide专卖店
  • Achieved "online引流 + offline transaction" closed loop,验证 new retail model可行性

Cross‑Cycle Multi‑Conference Parallel Organization

(2018‑2020)

  • Three consecutive years of executing multi‑type large‑scale events simultaneously across cycles:
  • Each July during Guangzhou Building Expo, concurrently organized National Dealer Annual Conference + Thousand‑Person Training
  • Simultaneous coordination: exhibition site management + annual gala + training courses, three‑line parallel execution
  • Successfully resolved complex management challenges: multi‑project resource conflicts, personnel scheduling, overlapping timelines
Thousand‑person training (on‑site photos)
Thousand‑person training session
Thousand‑person training session
Thousand‑person training session
Thousand‑person training session
Thousand‑person training session
Thousand‑person training session
Thousand‑person training session
Thousand‑person training session
Association keynote speech
Association themed speech
Association themed speech
Association themed speech
Association themed speech
6. Team Management & Building

Brand department grew from 5 to 40+ people. Cultivated core骨干, established cross‑department collaboration机制, built standardized workflows & knowledge management system.

Aoqili Cosmetics Co., Ltd. | Product Manager / Regional Manager | Sep 2010 ‑ Aug 2014

Product Manager Phase: Responsible for national market research, leading product development & promotion strategy. Focused on three northeastern provinces, output regional market strategy reports, enhancing brand national influence.

Regional Manager Phase (3 years): Oversaw South China regional operations with full P&L responsibility.

  • Team Development: Conducted systematic sales training to enhance frontline sales team capabilities
  • Performance Management: Drove annual performance goals achievement, broke down quarterly and monthly targets
  • Channel Expansion: Organized distributor meetings to strengthen partnerships; penetrated new markets to achieve full distribution coverage
  • Marketing Execution: Planned and applied for promotional campaigns, ensuring effective implementation and performance evaluation

Experience Summary: Developed systematic market operation skills in large FMCG enterprises, established national market perspective & regional management expertise.

An'an Cosmetics Co., Ltd. | Product Planning → Brand Planning | Sep 2003 ‑ Aug 2007

Self‑taught design from clerical position, grew into independent product全流程策划 within 5 years. Independently led multiple cosmetic series product launches (name conception → packaging design → production follow‑up). Formed复合型能力 in product thinking, design ability, and project management.

Honors & Certificates

Advanced Individual

Guangdong Ceiling & Wall Association · 2017

Senior Tutor

Pan‑Home Furnishing Brand College · 2019

Excellent Professional Manager

Mingrun List Pan‑Home Furnishing · 2020

Excellent Professional Manager

Mingrun List Pan‑Home Furnishing · 2021

Advanced Individual

Guangdong Ceiling & Wall Industry · 2022

Signed Photographer

Visual China

Signed Photographer

Tuc China

Coze AI Designer

AI Agent Design Certification

Award presentation & ceremony photos

Award presentation
Award presentation
Award presentation
Award presentation
Award presentation
Award presentation
Award presentation

Merit certificates (originals)

Certificate: Guangdong Ceiling & Wall Association Advanced Individual
Guangdong Ceiling & Wall Association · Advanced Individual
Certificate: Guangdong Ceiling & Wall Industry Advanced Individual
Guangdong Ceiling & Wall Industry · Advanced Individual
Certificate: Excellent Professional Manager
Mingrun List Pan‑Home · Excellent Professional Manager
Certificate: Senior Tutor
Pan‑Home Brand College · Senior Tutor
Certificate: Design‑first brand
Design‑first · Brand award

What I Can Create for You

Value Proposition:

20‑year brand operation experience + verified digital customer acquisition capability + AI/GEO implementation实战经验, combined can quickly establish brand influence and sustainable customer acquisition channels for enterprises.

Verified Abilities:

  • Brand System: Built from 0 to 1, methodology can migrate across industries
  • Ceiling/Wall Categories & New Products: Strategy, sampling, launch & application plans, in‑store pilots, promo videos, detail assets, training, distribution wrap‑ups in sync; flagship lines including 4S seamless honeycomb panels, 4F honeycomb panels, Jingkong series
  • Customer Acquisition: Douyin matrix acquired 300+ signed clients
  • Digital Implementation: Independent development of official website/mini‑program; cloud server & Tencent COS setup and ongoing ops; AI agent (Coze) application
  • API Key Platform: price.caogiso.site in production—unified auth, key lifecycle & usage analytics for multi‑plugin integration
  • Agent Hub: iagant.caogiso.site — web portal for enterprise AI agents / digital workforce; independently built, deployed, and operated
  • AI实战: Numerous enterprise‑level AI implementation live‑playbacks on Video Channel

My attitude:务实,肯干,不挑活. Not concerned about title, only growth space and做事机会. Look forward to joining a team that values brand marketing and digitalization, and gives hands‑on contributors real opportunities.